References

Barnhart, B. (2022, March 2). Social media demographics to inform your Brand's strategy in 2022. Sprout Social. Retrieved May 17, 2022, from https://sproutsocial.com/insights/new-social-media-demographics/ 

Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132, 186-195. https://doi.org/10.1016/j.jbusres.2021.03.067

Brown, D., & Hayes, N. (2007). Influencer Marketing Who Really Influences Your Customers? (1st ed.). Routledge. 

Chen, J. (2021, September 21). What is influencer marketing: How to develop your strategy. Sprout Social. Retrieved May 17, 2022, from https://sproutsocial.com/insights/influencer-marketing/  

Chatzigeorgiou, C. (2017). Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece. Journal of Tourism, Heritage & Services Marketing (JTHSM)3(2), 25-29.

Contreras, F. L., & Ramos, M. L. Z. (2016). What is Marketing? A Study on Marketing Managers’ Perception of the Definition of Marketing. In Forum Empresarial (Vol. 21, No. 1, pp. 49-69). Universidad de Puerto Rico.

Dimitrieska, S., & Efremova, T. (2021). The Effectiveness Of The Influencer Marketing. Economics and Management18(1), 109-118.

Gräve, J.-F. (2017). Exploring the perception of influencers vs. traditional celebrities. Proceedings of the 8th International Conference on Social Media & Society - #SMSociety17. https://doi.org/10.1145/3097286.3097322 

Geyser, W. (2022, April 4). What is an influencer? - social media influencers defined [updated 2022]. Influencer Marketing Hub. Retrieved May 17, 2022, from https://influencermarketinghub.com/what-is-an-influencer/ 

Geyser, W. (2022, March 2). What is influencer marketing? - the ultimate guide for 2022. Influencer Marketing Hub. Retrieved May 17, 2022, from https://influencermarketinghub.com/what-is-influencer-marketing/ 

Isyanto, P., Sapitri, R. G., & Sinaga, O. (2020). Micro influencers marketing and brand image to purchase intention of cosmetic products focallure. Systematic Reviews in Pharmacy, 11(1), 601-605. https://doi.org/10.5530/srp.2020.1.75

Lee, B. (2012). Marketing is dead. Harvard Business Review9.

Leban, M., & Voyer, B. G. (2020). Social media influencers versus traditional influencers: Roles and consequences for traditional marketing campaigns. In Influencer Marketing (pp. 26-42). Routledge.

Lou, Chen, and Shupei Yuan. “Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.” Journal of Interactive Advertising, vol. 19, no. 1, 2019, pp. 58–73., https://doi.org/10.1080/15252019.2018.1533501.

Nekatibeb, T. (2012). Evaluating the impact of social media on traditional marketing. https://urn.fi/URN:NBN:fi:amk-2012061212557

Sammis, K., Lincoln, C., & Pomponi, S. (2015). Influencer marketing for dummies. John Wiley & Sons.

Santora, J. (2022, March 29). Key influencer marketing statistics you need to know for 2022. Influencer Marketing Hub. Retrieved May 17, 2022, from https://influencermarketinghub.com/influencer-marketing-statistics/ 

Schouten, A. P., Janssen, L., & Verspaget, M. (2021). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. Leveraged Marketing Communications, 208–231. https://doi.org/10.4324/9781003155249-12 

Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A Bibliometric Analysis and managerial implications. Journal of Advertising50(2), 160–178. https://doi.org/10.1080/00913367.2020.1857888