The purpose of this project is to further research as to the creation and operation of influencers as their presence continues to grow and is used as a marketing tool.


This project will expand on the following research questions:

  1. How is an influencer created?

  2. How does an influencer operate?

  3. What is key to an influencer’s audience growth?

This project will provide current information, in the form of two articles, two videos, and an audio piece, on an everchanging segment that is influencer operation.


Documents

  • Introduction

    Introduction to the components of the project, its background, and purpose.

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  • Literature Review

    Research on influencers, influencer marketing, and its limitations.

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  • Methods

    How I created, conducted, and completed this project over an extended period of time.

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