INFLUENCER:
Someone with the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Someone with a following in a distinct niche, with whom they actively engage.
Overview
Section dedicated to an overview of this project, including expanded introduction, research, and methods.
Articles
Articles covering the different types of influencers and in what manner they promote brands.
Videos
Videos expanding on five influencers, how they were created, and their attitudes on choosing which brands to promote.
Audio
An audio piece discussing a conversation with a Client Solutions Manager at TikTok. How influencers operate in a saturated market.